News, Tools, Training for Key / National Account Managers
(KAMs / NAMs) working in the FMCG / Retail industry

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Savvy Consumer


Meeting Buyer-needs


Store Traffic Optimisation


Compliance


Buyer-Churn


RFID Thief


Reality Check


Just-in-Time


Store-level CRM


Think Global - Act Local


Grazing Shrinkage


Nanny-shop Loyalty


Instore Theatricals


Shopping Pressures


Brand Availability


Holistics in Practice


Instore delegation


Expectorations


Eye level


Blood-Bank


Instore Childcare


Off Licence


Instore Operations


Hormones


Aisle-rage


Hot-Spot


Giving Everything


Zero-Tolerance


Xmas


Negotiation Limits


Final Destination


Coffin Points


Food Police


Managing the Squeeze


Hitch-Free Christmas


...then one morning...


Kinds of Employees


Honesty


JS Deeds

  

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