The Power of Private Label 2005
A Review of Growth Trends Around the World
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The Power of Private Label reviews the level of development and growth of Private Label products in 38 countries around the world. From a channel coverage perspective, sales within supermarkets, hypermarkets and mass merchandisers are generally included (although coverage varies dependent on the market). In a number of countries, convenience stores and drug stores are included as well.  For the most part, department stores and cash and carry outlets, as well as wholesalers and food service outlets are generally excluded.

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For further information please contact Danielle Tolson, External Communications Manager, ACNielsen
Tel: +44  (0)1865 732343 or Email: Danielle.Tolson@acnielsen.co.uk

Published on Kamcity 01/12/2005