GSCOP-Adjudicator, a Final Shop-window for
Supplier-Retailer relationships?
By
Brian Moore, Global
Retail Consultant and CEO
of
EMR-NAMNEWS
News
that the government is planning the introduction of the
role of Adjudicator to help implement GSCOP is
encouraging. Given that the new government has many
priorities and a limited time before the coalition
begins to unravel, it is good to feel that GSCOP is so
high on their action-list.
Although the
appointment of an Adjudicator rather than a full-blown
Ombudsman seems like a compromise it is in practice a
role more appropriate to GSCOP, and indicates a serious
will on the part of the new government to implement the
new code…
However,
as new primary legislation will have to be put in place,
this means that it could be mid-2011 before the role is
actually filled.
Bearing
in mind that any delay will be of benefit to retailers,
allowing them to establish new ‘precedents’ in their
trading relationships with suppliers, such delays will
weaken suppliers’ positions unless they use the time to
establish a GSCOP policy, quantify the financial impact
of all terms and conditions, and begin appropriate
negotiations with the 10 designated retailers.
Hopefully, most people appreciate that going to law has
to be a final step and should be seen as a way of
attempting to dissolve a trading relationship equitably,
rather than providing a basis for business development
with a trusted trade partner.
We
believe that this appointment and the retention of the
secrecy condition represents a breakthrough in
supplier-retailer relationships and will serve to expose
any retailer-abuse to open-market scrutiny. This will
help in moving from an obsession with proving a case in
law, correct to three places of decimals, and move
instead to the ‘court-of-commonsense’ where most of us
have to live, a place where 100 suppliers complaining
in secret about the same retailer breaking the code in
the same way, will probably indicate a breach in the
spirit, if not the letter of GSCOP.
If, on
the other hand, the trading relationships are really as
above reproach as retailers claim, then 12 months secret
access to the Adjudicator’s open door will serve to
prove that GSCOP has been an unnecessary waste of time…
Meanwhile, the real issue for suppliers has to be the
extent to which GSCOP is currently more than a piece of
dormant legislation. In other words, are any suppliers
or retailers taking steps to implement the ‘new’ Code of
Practice?
For
instance, given the extent of potential losses for
retailers arising from strict application of the ‘banned
conditions’, it is highly unlikely that such retailers
have not calculated the costs and established
alternative ways of obtaining equivalent monies via
allowed or new conditions in current trading
relationships (see rationale
here).
Furthermore, given that we are living through a period
of unprecedented financial pressures, with CEO and
senior management changes in each of the major
multiples, it is unrealistic to expect new management to
risk or tolerate any dilution of profitability, if
alternative ways can be found to ‘keep the money’.
Suppliers are obviously playing a close-to-chest game.
Whilst the major players are operating to global agendae,
there has to be a GSCOP-influenced reason for some of
the recent mega-takeovers, especially in Health &
Beauty, in order to increase scale on the supplier side
of the equation. In addition, the extending of credit
terms to ninety days by some major suppliers has to be a
reflection, to some extent, of the pressure they are
experiencing at the retail end of the supply chain.
However,
the more successful the major suppliers are in
maintaining their supplier-retailer balance-of-power,
the more crucial it is that medium and smaller suppliers
take advantage of this final ‘opportunity-in-hiding’,
and optimise the role of the GSCOP-Adjudicator by
speaking out, in secret, before this particular shop
window closes, forever…
Finally,
Mr Cameron, the key to any progress with the GSCOP
initiatives has to be the ability of the Adjudicator to
ensure the confidentiality of discussions with those
suppliers willing to come forward.
In other
words, a single instance of a compromising memory-stick
going astray will send GSCOP into terminal decline,
unless of course the number of complaining suppliers is
too great to delist…
KamTips: The
GSCOP-Adjudicator, Something to Adjudicate?…see
NamNews
August
2010
Date article published: August 2010
