EMR BUYING MIX ANALYSIS WORKSHEET
Ref. KAMTIPS - NAMNEWS November 2001

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A Buying Mix Analysis provides a means of assessing the competitiveness of your product offering, through the eyes of a Buyer in your account. The Buying Mix Analysis measures the Buyer’s perception of the important aspects of the offering and conducting the analysis helps you step out of your company and view its products from the point of view of a purchaser rather than a seller.

Date article published: 01/11/2001