NEED to KNOW about every competitor launch in Tesco, INSTANTLY?

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FMCG manufacturers can now gain top level information on competitor launches faster than ever before thanks to a new product launched by dunnhumby retail, the retail analysis and research arm of marketing services consultancy, dunnhumby.  

New Product Alert tracks the 1,000 to 1,500 new product launches every month at Tesco and emails subscribers with key performance data across any of 490 product categories in store.

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Steve Gray, Managing Director dunnhumby retail, says: “Manufacturers do find out eventually about new launches, but some may be trialled in a limited number of Tesco’s 730 stores and finding out about them can be a hit or miss affair. New Product Alert instantly generates an email warning – and includes detailed information on the purchase and distribution of new products, quickly enabling the potential threat to be assessed and, if necessary, countered.”

*NAMNEWS SPECIAL OFFER*
A single category costs £500 - but dunnhumby will let the first 100 NAMNEWS readers to buy a category at this price have another one completely FREE.

For further details about dunnhumby’s New Product Alert and the NAMNEWS offer, 
please contact:
Alastair Mitchell at dunnhumby on:
Tel: 020 8832 9222
or via email at alastair.mitchell@dunnhumby.com

When contacting dunnhumby, please quote ‘NAMNEWS SPECIAL OFFER’

www.dunnhumby.com

Established in 1989, dunnhumby is the UK’s market leading company in the fields of data management, customer analysis and insight led planning. Its retail arm, which markets a range of analysis and research services based upon Tesco Clubcard data, was set up in 2001. Clients of dunnhumby include BMW, Diageo, lastminute.com, Lever Faberge, Tesco, Tesco.com, Virgin Atlantic, Virgin Mobile and Wella.  Based in West London the company employs over 200 people and has a consultancy fee income of £18.5 million.

Date article published: 21/01/2003