Convenience & Top-up Shopping in Supermarkets
A study conducted by him

This report provides feedback from those shoppers who are top-up shopping in supermarkets (i.e. spending less than £10 per trip)...useful for our small format retailer companies and their suppliers to help retain existing customers and attract new ones.

The study - nearly 400 face-to-face interviews with shoppers, while shopping - was conducted during Autumn 2005. Comparisons with convenience store shoppers have been provided, taken from HIM's Convenience Tracking Programme (CTP) which has interviewed over half a million shoppers since 1997 across branches of 60+ retail chains or groups.

CLICK HERE
to download the full report
(Compressed Excel File - Size: 0.5MB)

HIM, a consulting firm with an exceptional commitment to research, has helped retailers,
service businesses and suppliers to understand their shoppers…and sell more to them.
www.him.uk.com

Date article published: 20/04/2005

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