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Convenience Tracking Programme (CTP) Ireland - Key Findings
Harris International Marketing (HIM)
CTP Ireland was
launched by
Harris
International Marketing (HIM) in
June 2004, with 2,000 shoppers being interviewed face-to-face at branches of
Shell and Esso. Both entry and exit interviews were conducted with shoppers to
contrast what shoppers arrived intending to buy, and spend, with what was
bought, and spent.
To
download the key findings - CLICK HERE
For more information, visit HIM's web site (www.him.uk.com)
or contact Tom Fender on
tom@him.uk.com
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Date
article published: 19/10/2004 |
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