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KamLibrary Miscellaneous

Return on Relationship versus ROI:
Relationship Life Cycles and Collaboration

by Andrew G. White, Logility, Inc.
www.logility.com

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A short Brief on the differences in philosophical approaches between Product, Customer and Relationship Life Cycle.

Contents

  • Introduction
  • Defining Collaboration
  • Defining the Relationship Life Cycle
  • Where Collaboration Starts and Ends
  • Relationship Life Cycles and Net Markets
  • Value Proposition and Summary

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Date article published: 21/05/2001

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