News, Tools, Training for Key / National Account Managers
(KAMs / NAMs) working in the FMCG / Retail industry

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NamCalcs ► Gross Margin Return on Space (GMROS)


How to Prove the Value of your Brand on the shelf, spacewise

    Area of measurement: (e.g. sq.m., sq.ft.)  
                         
Say: Customer sells of your brand per annum    
         
  Gross Profit on Sales = =    
                 
  i.e. cost of goods to customer =    
                         
     
Say: Your brand occupies (footprint*) and has stores        
     
Therefore: The brands GMROS would be / = per  
             
      And sales per annum would be  = per  
                         
This measure allows comparisons of brands, categories, alternative sitings, and store vs. total company.
* Calculate the brand-footprint as follows: Measure base of pack (width x depth) x average number of bottom layer packs on shelf.  NB. The footprint of packs on second layer, third layer etc should be ignored. In other words. The tool calculates all sales of the product per floor space, in sq. ft. or sq. mtr., as appropriate. 		 
 

Full toolbox of NAM/KAM calculations: If you have found this calculating tool useful,
why not consider buying our latest version of NamCalc - see KamShop

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