News, Tools, Training for Key / National Account Managers
and related functions working in the FMCG / Retail industry

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KamBlog Brian Moore discussing issues and hot topics in the retail sector

Friday, 20 March 2009

Creditworthiness may be linked to looks?

In this New Age of Uncertainty, KAMs should perhaps forget historical behaviour and resort to prolonged (unblinking ) staring at the buyer to anticipate possible payment issues. According to the research, shy KAMs could request a photo and achieve equivalent results by studying the buyer's portrait in the privacy of their home, partner permitting…

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