Buyers are what we make them?

….over 200 retailers analised* to discover…

A chance typo today in an email from a researcher pal of mine raises the thought that perhaps a supplier’s treatment of buyers over the years has caused them to regress to a more primative stage in their negotiation behaviour?....

…or perhaps not?

* Anal: a stage in psychosexual development when the child's interest is concentrated on the anal region; fixation at this stage is said to result in orderliness, meanness, stubbornness, compulsiveness, etc.