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This section features a selection of
books related to Marketing. You can order the books on this page
through leading Internet bookseller Amazon. Simply click on the book cover for
more details and order information.
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The New Rules of Marketing
and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online
Media to Reach Buyers Directly
by David Meerman Scott
Published 2008
Synopsis:
Though it may not yet have
affected the value of 30 seconds of Super Bowl advertising, PR insider Scott
argues that understanding the growing irrelevance of marketing′s "old rules" is
vital to thriving in the new media jungle. |
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Meatball Sundae: How New Marketing
is Transforming the Business World (and How to Thrive in It)
by Seth Godin
Published 2009
Synopsis:
This book is an essential guide to
the fundamental shift taking place in the marketing and business world, and
shows you how to align your business to it. |
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Permission
Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin
Published 2007
Synopsis:
One of the world's foremost online
promoters offers his best advice for advertising in Permission Marketing. Godin
argues that businesses can no longer rely solely on traditional forms of
"interruption advertising". |
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Brand Rejuvenation: How to
Protect Strengthen and Add Value to Your Brand to Prevent it from Ageing
by Jean-Marc Lehu
Published 2006
Synopsis:
Examines the challenges faced by existing brands
trying to avoid brand stagnation and explains how they can be re-energized and
re-focussed to regain power in the marketplace. |
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Eating the Big Fish: How
Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Published 2009
Synopsis:
This book explores what needs to change and what needs to stay the same
for Challenger brands in the shifting communications landscape of media,
technology, and the Web. Most important, it affirms that Challenger brands are
alive, well, and hungry. If you want to increase the profile and the
profitability of your brand against bigger competitors, this book puts the big
fish on your menu. |
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Principles of
Marketing
by Philip Kotler, Gary
Armstrong, Prof Veronica Wong, Prof
John Saunders
Published 2008
Synopsis:
This classic textbook has provided
many generations of marketing students with an exceptional introduction to
marketing, written by one of the masters. With global examples and completely
up-to-date with the latest marketing techniques, Principles of Marketing looks
at the major decisions that marketing managers face in their efforts to balance
an organisation’s objectives and resources against needs and opportunities in
the global marketplace. |
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