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This section features a selection of
books related to Retailing. You can order the books on this page
through leading Internet bookseller Amazon. Simply click on the book cover for
more details and order information.
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Private
Label:
Turning the Retail Brand Threat into Your Biggest Opportunity
by
Keith Lincoln, Lars Thomassen
Published 2007
Synopsis:
Debunking the myths and looking at all possible scenarios, Private Label
offers brand managers ways to view private label, not as a threat, but
as an opportunity to revitalize their brands. |
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Private Label
Strategy: How to Meet the Store Brand Challenge
by Nirmalya Kumar,
Jan-Benedict E.M. Steenkamp
Published 2007
Synopsis:
Comprehensive and succinct...
whether you're responsible for manufacturer
or retailer brands, this book is essential ammunition for the battles ahead. |
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Retailization: Brand
Survival in the Age of Retailer Power
by Lars Thomassen, Keith Lincoln, Anthony Aconis
Published 2006
Synopsis:
Reveals how the most successful brands survive in
a world of increasingly powerful retailers and ever more knowledgeable shoppers. |
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How to Succeed at
Retail: Winning Case Studies and Strategies for Retailers and Brands
by Keith
Lincoln, Lars Thomassen
Published 2007
Synopsis: This
book begins by encouraging you to become ‘retail obsessed’ and to think
strategically, creatively and operationally in a retail context. It then
illustrates success in action with 25 winning international case studies that
show you some inspirational ways forward. |
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Winning at Retail:
Developing a Sustained Model for Retail Success
by Willard N. Ander, Neil Z.
Stern
Published 2004
Synopsis:
This book provides a thoughtful approach to retail differentiation. Ander
and Stern warn of the ′treacherous middle′ into which retailers too easily
drift. They inspire us to avoid this peril through case studies of retailers who
have assumed leadership through courageous choice. |
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Trolley Wars: The Battle of the Supermarkets
by Judi Bevan
Published
2006
Synopsis: This books reveals the truth behind supermarkets' relationships
with their suppliers and customers, and the ruthless world behind the
checkout. |
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Scoring Points: How Tesco
Continues to Win Customer Loyalty
by Tim Phillips, Terry
Hunt, Clive Humby
Published 2008
Synopsis: Tells the fascinating story of how
the highly successful Tesco Clubcard was conceived, launched and developed.
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Supermarket Wars:
Global Strategies for Food Retailers
by Geoffrey Randall, Andrew
Seth
Published 2005
Synopsis: Leading international food retailers have in recent years
expanded beyond national boundaries and started to operate on a global scale.
This book describes the current state of play, looking in detail at the main
competitors worldwide and analyzing the factors underlying their successes and
failures. |
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Consumer Behaviour: A European Perspective
by Gary Bamossy, Soren Askegaard
Published 2006
Synopsis:
A comprehensive, contemporary and practical introduction to consumer
behaviour, and how consumer behaviour research and concepts can inform and be
applied to broader, strategic marketing issues. |
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Smart Retail: Turn
Your Store into a Sales Phenomenon
by Richard Hammond
Published 2007
Synopsis:
This is easy to read, thought provoking stuff from Hammond, who boasts 21
years of retail-related experience |
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The Long Tail: How
Endless Choice is Creating Unlimited Demand
by Chris Anderson
Published 2007
In this ground-breaking book, Chris Anderson shows that the future of business
does not lie in hits - the high-volume end of a traditional demand curve - but
in what used to be regarded as misses - the endlessly long tail of that same
curve. |
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