This subscriber-only section is dedicated to the day-to-day role of Key/National Account Managers. Subscribers will find tips, tools and techniques to help in the management of major customers. 

Choose from the following Tips and Tools:

» Negotiation Tips - for dealing with
    demanding  buyers.

» Account Management - in a changing market

» KamTools - for account analysis

» KamStats - to help anticipate changes in
     the market

In-depth treatment of these tips, tools and techniques is covered in our 'hands-on' public and in-house training programmes.

–  Adding Value To Your Concessions

–  Buyer Profiling

–  How to Negotiate Profit for your Company