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RETAIL NEWS, TOOLS, & TRAINING FOR
KEY ACCOUNT MANAGERS IN THE FMCG SECTOR

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KamTips Home

This subscriber-only section is dedicated to the day-to-day role of Key/National Account Managers.

Subscribers will find tips, tools and techniques to help in the management of major customers. 

Choose from the following categories:

» Negotiation Tips
  
 - for dealing with demanding buyers

» Account Management
 
 - in a changing market

» KamTools
    - for account analysis

» KamStats
    - to help anticipate changes in the market

Top Tips / Tools
Relating Trade Issues to Customers
Political Developments and Their Impacts
Building and Optimising Your Power-Base
Justifying Trade-Spend Responsibility
Anticipating and Managing People-Power
'Making Do' With Reduced Demand
When a Customers Gets Too Big
Building Trust in Business
The Nuclear Price-Cut Option: Tesco's Way Forward
Walgreens-Boots, helping with the synergies…


In-depth treatment of these tips, tools and techniques is covered in our
'hands-on' public and in-house training programmes.

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