Introduction to Major Customer
Management & Negotiation
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content
Some recent feedback from
delegates attending this course
Question: What have you learned from the workshop?
“Negotiation tips: adding value to
concessions”
“What to talk about in an account
meeting”
“How to read body language in
negotiations”
“Understanding the financial impact
of giving concessions”
“Negotiation skills and tactics”
“How to prepare for a negotiation
session”
“Role of the NAM, as wasn’t clear to
me before”
“Using the right language and always
asking for something back”
“Value of concession in monetary
terms e.g. that deal on price has made you an extra £x”
“Listening and preparation”
“General meeting process in a
realistic situation”
“Using calculation tools in
negotiations”
“Summarising, pace and silence in
negotiations, and knowing your figures”
“Building value/devaluing – very
simple, yet very powerful tool”
“The margin of which you can
negotiate the goals”
“Knowledge of the buyer and the need
to prepare needs, features and benefits”
“Using financial ratios and preparing
winning arguments”
“Price of the deal”
“Role of a NAM within the
organisation”
“Preparation and ability to watch and
read things better”
“The process of a meeting and
financial power”
Body language and making sure I am
very prepared with calculations”
“How to see a buyers position and
judge my own propositions slightly differently”
General comments:
“Best course I’ve been on”
“Content is great”
“Brian is so knowledgeable about the
subject”
“Perfect training”
“I enjoyed the roleplays”
“Thoroughly enjoyable and
informative”
“Very practical and insightful”
“Great course and loved the story
telling – superb”
“Very worthwhile course”
“The video evaluation gave me time to
digest and see examples”
“An excellent course that stretched
without intimidating. Built confidence”
“I am more confident and equipped on
the knowledge of pricing”
“Enjoyable banter over the two days
with the other teams”
“Brian’s knowledge of business
matters and ability to explain the details of subjects covered shone through”
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