News, Tools, Training for Key / National Account Managers
(KAMs / NAMs) working in the FMCG / Retail industry

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KamTraining Workshop

 

Introduction to Major Customer Management & Negotiation

« back to workshop content

Some recent feedback from delegates attending this course

Question: What have you learned from the workshop?

“Negotiation tips: adding value to concessions”

“What to talk about in an account meeting”

“How to read body language in negotiations”

“Understanding the financial impact of giving concessions”

“Negotiation skills and tactics”

“How to prepare for a negotiation session”

“Role of the NAM, as wasn’t clear to me before”

“Using the right language and always asking for something back”

“Value of concession in monetary terms e.g. that deal on price has made you an extra £x”

“Listening and preparation”

“General meeting process in a realistic situation”

“Using calculation tools in negotiations”

“Summarising, pace and silence in negotiations, and knowing your figures”

“Building value/devaluing – very simple, yet very powerful tool”

“The margin of which you can negotiate the goals”

“Knowledge of the buyer and the need to prepare needs, features and benefits”

“Using financial ratios and preparing winning arguments”

“Price of the deal”

“Role of a NAM within the organisation”

“Preparation and ability to watch and read things better”

“The process of a meeting and financial power”

Body language and making sure I am very prepared with calculations”

“How to see a buyers position and judge my own propositions slightly differently”


General comments:

“Best course I’ve been on”

“Content is great”

“Brian is so knowledgeable about the subject”

“Perfect training”

“I enjoyed the roleplays”

“Thoroughly enjoyable and informative”

“Very practical and insightful”

“Great course and loved the story telling – superb”

“Very worthwhile course”

“The video evaluation gave me time to digest and see examples”

“An excellent course that stretched without intimidating. Built confidence”

“I am more confident and equipped on the knowledge of pricing”

“Enjoyable banter over the two days with the other teams”

“Brian’s knowledge of business matters and ability to explain the details of subjects covered shone through”

 

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