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NamNews ‘Live’
A 3.5 hour interactive workshop giving hands-on help in identifying new
real-world opportunities in major multiples, and investing in new
approaches, while competitors await a return to normal…. |
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Date:
TBA
(Currently in-house only)
Fees:
£195 (+VAT) per delegate
with a 10% discount for current named
NamNews
subscribers
and bookings of 3 or more delegates
NB.
To tune delegates
into the key trade issues and maximise output,
non-subscribers will
also receive
unlimited FREE access to our NamNews service from the time of booking
until the workshop
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Fast, fact-based, focused…
a ‘how-to’ treatment of potential trade opportunities in unprecedented
times! |
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Output: |
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Latest insight on how UK
retailers and suppliers have been hit by the recession, and what they need
for recovery in flatline demand markets
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Pointers on optimising your
competitive edge in realising the opportunities arising
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Personal and corporate action,
short, medium and long-term
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All from a NAM & KAM
perspective…
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Workshop Content: |
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Opportunities in radical change…
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Financial Crisis Latest:
Where the retailers are now, where they need to be, what they want from
suppliers to ensure survival, and opportunities for you…
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Tesco: profit warning and
its impact, food/non-food emphasis, UK/overseas balance, competitive stance
& collaboration
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Asda: dilution of Walmart
financial performance, UK scale issues, offer-diversification
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Sainsbury's: improving
the bottom line, capitalising on Tesco vulnerability, repositioning the
offer
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Morrisons: back from the
brink, optimising the post-KM culture, global & IT opportunities
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Boots: diversification of
the H&B offering, UK & global balance, re-flotation drivers
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Suppliers’ open-domain
Accounts: what they reveal and how to optimise the insight
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Value of brands to the mults:
Financial impact of margin, terms, trade funding and deductions on retail
P&Ls. How to demonstrate the insight
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Cost to suppliers:
Calculating each aspect of the supplier package, and achieving the
incremental sales to break-even
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Fair-share relationships:
making your case and standing your ground
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Implementation & Action:
pointers for optimising the opportunities, & what to do Short, Medium
and Long-term.
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Answers for each
topic:
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What is this about?
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Where is it heading?
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How does it affect me?
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What to do about it?
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Opportunities
Arising:
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Delegate Profile:
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All customer-facing personnel,
food & non-food
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All concerned with
policy-making, trade strategy, and implementation
NB. All workshop insight and advice is given in
good faith and within current UK legislation. No subsequent action back in
the workplace should be taken without the approval of your corporate lawyers
and the taking of normal commercial precautions.
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Workshop Timings:
Registration 08:30, starts at 09:00 and concludes 13:00 with 15 minute
break midway.
Workshop Leader:
Brian Moore, CEO of EMR-NamNews, has over 30 years’ marketing/sales
consultancy and training experience in Supply and Retail sectors on four
continents. This includes Trade Marketing, Finance, Marketing, Key
Account Management, Category Management, Global Customer Planning and
Management in the UK, Continental EU, C&E Europe, Middle East, India,
Asia, Americas and Canada.
Brian also writes a
leading-edge blog at:
www.kamcityblog.com
About EMR-NamNews:
For more than 30 years EMR-NamNews has been providing high level Key
Account Management training. Based in the UK, we conduct a wide range of
public and in-house training assignments across an extensive
international client base. We also operate Kamcity.com and publish NamNews, a global news service for National/Key Account
Managers. |
This
workshop is also available as an in-house session focused on your customers
and issues.
For details
and to discuss your requirements,
please Tel.
+44 (0)845 643 4481
or
Email:
training@namnews.com
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