|
|
|
Namnews ‘Live’ Webinar
Health & Beauty Sector |
|
Trade Opportunities in
Recession
A 3.5 hour
webinar*, giving a unique insight using latest trade financials to show
how the major players are dealing with the recession, their stance on
key issues, what they need to achieve, and how you can help… |
Venue:
Your laptop, avoiding travel & accommodation costs (the webinar can also be
delivered via your computer to your team in a meeting-room using projector &
speaker phone)
Timings:
0900hrs to 1300hrs, with 30mins break midway.
|
|
* This
is a 3.5hr webinar video-broadcast and slideshow live from London direct
to your laptop, allowing you to interact with the webinar leader
throughout
- click image on the right for webinar clip |
 |
|
Fast,
fact-based, focused…
a ‘how-to’ treatment of potential trade opportunities available in the
recession!
Output:
-
Latest insight on how UK
retailers have been hit by the recession, and what they
need for recovery
-
A realistic perspective
on key retail trade issues and their impacts at UK level
-
Opportunities and action
for 2009+
Workshop Content
Key
Developments in Recession:
-
Financial Crisis Update: Where is it headed? How to exploit the opportunities?
-
Impact on the customer:
latest financial pressures, what they need for survival?
-
Tesco: Their expansion Gameplan and
cross-border pricing
-
Other UK Multiples:
Asda,
JS, Morrisons and the Co-op, what they need from you
-
The Discounters: Threats
and opportunities
-
Boots/A.S. Watson: UK H&B
moves, Phoenix acquisition, terms harmonisation
-
Convenience: Multiples/Independents, forward management action
-
Implications & Action: Pointers for recession management in terms of your consumers,
categories, competitors, customers, trading strategies/channel
strategies
Key Issues
Arising:
-
Trade-funding and
compliance: making less money work more in recession
-
Store level assortment,
localisation, and ownership of the consumer
-
Risk-transfer: when all
the chips are down
-
Brand equity building in
a zero-sum game
Opportunities:
Supplier
Action-plan:
|
|
Timings:
Webday -2: A 15 minute rehearsal to check out the process
Webday -1:
Complete set of slides emailed to delegates for pre-web study
and questions
Webday:
Webinar starts at 09:00 (UK) and concludes 1300hrs with 30min
break midway |
Webinar leader:
Brian Moore, CEO of EMR-NAMNEWS, has over 30 years’
marketing/sales consultancy and training experience in Supply
and Retail sectors on four continents. This includes Trade
Marketing, Finance, Marketing, Key Account Management, Category
Management, Global Customer Planning and Management in the UK,
Continental EU, C&E Europe, Middle East, India, Asia, Americas
and Canada.
Brian also writes a leading-edge Blog at:
www.kamcity.com/kamblog |
|
If you wish to discuss your
training requirements in greater detail,
please call Tel.
+44 (0)845 643 4481
or
Email us
|
|
|