|
|
|
|
|
|
|
|
|
A planned program for withdrawing a product from the market at a maximum profit. All non-essential costs are eliminated, such as promotion, and the product is just allowed to decline. The reaping of short-term profit from a product prior to withdrawing it from the market. If it is judged that a product is coming to the end of its Product Life Cycle, marketing expenditures on it will be reduced; typically, advertising will be withdrawn. Because the effects of earlier advertising will still be felt, the product will continue to sell, producing attractive net profits during its last days. For some products, last days can draw out into years if large enough bands of die-hard customers exist.
Source: KamWords |
Back to Search Form
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
|
|
|
|
