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The comparative level of sales volume in one area or another, or in all areas; or the tendency in the overall market to buy or not buy a product. The market pattern is used to analyse the effectiveness of advertising and promotion, and also to emphasise products in specific regions. A market test may be aimed at making judgments about the market pattern, or estimating the trend and direction and what that might mean for the company's product.
Source: KamWords |
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