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Sterling Weighted Distribution (UK), Financial Weighted Distribution (other
currencies/countries)
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Shows the real value of customer stores in which a brand is stocked i.e. If
the retailer has 1000 stores, and the supplier's brand is stocked in 100 of
the stores, the supplier has 10% outlet distribution. However, if that 100
stores do 30% of the retailers business, then the supplier has achieved 30%
Sterling Weighted Distribution.
Source: KamWords |
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