Email this Article to a Friend

Top 100 Drinks Survey 
by ACNielsen

DOWNLOAD THE ACNIELSEN TOP 100 DRINK BRANDS BY VALUE
CLICK HERE

Lager brands may hold the top four places in this year’s Top 100 Drinks survey, but the pressure is on from branded wines and the fastest-growing premium packaged spirits category.  The Top 100 Drinks survey which is based on exclusive data from ACNielsen will be published in this week’s Checkout magazine.

Peter Crean, business manager of ACNielsen says, “The top 20 drinks brands remain relatively unchanged this year, with the exception of two new entries. The first is Blossom Hill, which has seen a 103% growth in sales, resulting in it being placed in 16^th position, the second is Rosemount, with a 50% increase in sales placing it in 19^th position. Interestingly, the entry of these two brands means that there are now six wine brands in the top 20, something that would have been unthinkable just a few years ago.”

The growth of wine brands, and New World wines in particular, has been the most spectacular long-term development in the drinks market in recent years. UK wine drinkers are more knowledgeable about wine than ever before and are increasingly more likely to plump for a chardonnay or cabernet sauvignon rather than a straightforward white or red.

Stephen Foster, editor of Checkout, said: “Lager and wine brands continue to be the sales stars of the UK take home drinks market. Lager has long since taken over from ale as the nation’s most popular style of beer. Led by Stella Artois, lager brands now occupy the top four best-selling positions in a Top 10 which also includes the E & J Gallo and Jacob’s Creek wine brands, and for the first time, a premium packaged spirit, Bacardi Breezer.”

 “However, it’s the premium packaged spirits brands which have made the most dramatic impact on the Top 100 this year. Brands such as Bacardi Breezer, Smirnoff Ice and Archers Aqua have established themselves as fast-growing siblings of their parent brands, Bacardi, Smirnoff and Archers. The challenge for the premium packaged spirit makers will be to sustain growth in this category for the long-term, but also stimulate interest in the main brand.” 

ACNielsen, a VNU company, is the world’s leading marketing information company.  Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior.  Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

METHODOLOGY
CLICK HERE

For further information, please contact: Kim Dunkason, ACNielsen Communications on Tel. 01865 732275 or email: kim.dunkason@acnielsen.co.uk

www.acnielsen.co.uk

Date article published: 26/06/2003