Monthly Price and Promotion
Update
May 09
to
June
09 – Analysis and Insight from
www.Brand-View.com
Updated versions of these reports are available monthly
to
Namnews subscribers
In the
overall market we have seen little change in base price
over the last month. Categories such as Household have
seen base price increases, but this has been
counteracted with categories such as Beverages and
Health & Beauty declining in price.
Major Price Changes
The
Cleaning category has experienced the most price
increases in the last month driven by brands such as
Flash, Cillit Bang, Hob Brite and Oven Pride which have
seen price increases across the Major Multiples.
Virtually all brands within Hot Milky drinks have seen
price increases across the Major Mults with Asda,
Sainsbury’s and Tesco all up 3%. Butters and Spreads
price decline has mainly been driven by Clover and Flora
with Flora 1kg packs down 15% in Tesco over the last
month.
Promotional Trends
Over
the last year Brand View have seen more price reduction
promotions taking place with an increased number of
products being sold on Save Amount, Half Price and Save
a Third promotions. In addition we are seeing multibuy
promotions remaining static. For some brands the change
is more noticeable with companies cutting back on
multibuy to increase price reduction promotions.
Recent Brand
View analysis has shown for a number of brands this
approach is really working with Half Price activity
delivering higher uplifts than that seen from multibuy
promotions. These uplifts look to be increasing even
more in the last six months with consumers monitoring
prices closer than ever before. To find out more
contact the Brand View team.
Sector
Summary
Base price change by sector and
which retailer sells the cheapest number of products:
Cheapest products per retailers based on actual price
Health & Beauty:
-<1%
The Health & Beauty market has seen very
slight price decline in the last month
driven by Male Toiletries and Deodorant.
Tesco still remains the most competitive in
this sector but Asda and Sainsbury’s are
getting closer. |
|
Beverages:
-<1%
There has been a very slight decline in
Beverage prices in the last month driven by
Wine and Fizzy Drinks with Hot Drinks seeing
small price increases. Trends across the
retailers have seen little change with Asda
still remaining most competitive in this
sector. |
|
Household:
+2%
Household has seen the most noticeable price
increase over the last month – up 2%.
Trends remain similar to last month with
Sainsbury’s still remaining the most
competitive in this sector. Sainsbury’s has
over 160 products cheaper than any other
retailer. |
|
Dairy:
no change
Overall we have seen no change to prices in
this sector. However Asda has become
significantly more competitive in Dairy in
the last month with nearly 200 products
cheaper than other retailers. Whilst Tesco
has seen little change, it is Sainsbury’s
which has seen the most decline in the
number of cheaper products. |
|
Frozen:
+<1%
After minor price
increases in frozen last month we have seen
base prices decline again resulting in
little price change over the last quarter.
Asda still remains the most competitive in
this sector with Sainsbury’s & Tesco
competing for the number two position.
|
|
about
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Date article published: July 2009
NamNews
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