Chapter 1. Why studying category management

1.1 General introduction

1.2 Research design and methodology

Chapter 2. Defining category management

2.1 Category management defined in theory

2.2 Category management defined in the field

2.3 An attempt to conceptualise

Chapter 3. Category management in more detail

3.1 How to define and position categories

3.2 Why and how to change the organisational structure

3.3 How to make category analyses

3.4 How to draft category plans

Chapter 4. Category management versus supply chain management

4.1 Introduction

4.2 Flow of goods

4.3 Flow of information

4.4 The use of EDI-technology

Chapter 5. Manufacturer's category management

5.1 Introduction

5.2 How to define a category

5.3 Managing categories

5.4 Managing the interface between retailer and manufacturer

Chapter 6. Retailer's category management

6.1 How to define a category

6.2 Managing categories

6.3 Managing the interface between retailer and manufacturer

Chapter 7. Conclusions and further research.

7.1 Conclusions

7.2 Retailer's category management

7.2.1 What is category management to the retailer?

7.2.2 How to define a category?

7.2.3 Managing categories

7.2.4 Managing the interface between supplier and retailer

7.2.5 Overall conclusions

7.3 Manufacturer's category management.

7.3.1 What is category management to the manufacturer?

7.3.2 How to define a category

7.3.3 Managing categories

7.3.4 Managing the interface between manufacturer and retailer.

7.3.5 Overall conclusions

7.4 Further research