Building Customer Engagement Capability
Helping you to maximise the impact of your trading
confirm that efficient, shopper-focused growth sits at
the heart of their trading relationships. However, IGD’s
latest Customer Engagement survey reveals that many
branded suppliers have yet to prioritise supply chain
efficiencies in their trading discussions and are
struggling to make the most of their shopper insights.
Are you reflecting on the achievements of the first half
and prioritising areas for development? Sense check your
trading assumptions, benchmark your customer engagement
capability and find out how to maximise your trading
relationships by downloading this FREE presentation
based on IGD’s latest Customer Engagement insight.