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"Kamcity - a challenge in communication" *
The inside story on Namnews and Kamcity
By Brian Moore, CEO, EMR-NAMNEWS,
mailbox@namnews.com
This is not a description of its 30,000 screen
content, but rather some insights into the thinking behind its key components
and how they function in optimising a communication process in a fast-moving,
‘fire-fighting’ trade environment that is overloaded in terms of free
information, with key participants who have little time to think, and even less
patience…..
Download this 6-page insight -
click here
(250k Zipped PDF file)
* First published in the European Retail Digest Issue 46 (Summer 2005) Oxford:
OXIRM.
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