Nigel’s BOGOF…
By
Brian Moore, Global
Retail Consultant and CEO
of
EMR-NAMNEWS
It was one of
those days in a mature marriage when husbands learn to
offer only affirmative opinions when questioned, and
certainly to avoid ‘unnecessary’ questions on topics for
which any normally attentive husband would know the
answer…
Nigel, a
semi-retired actor of 60 years, and currently resting
between auditions, had accompanied Euphemia, his 45 year
old wife, as they crossed the bridge on Friday afternoon
to help with their weekly-shopping trip to Marks &
Spencer. All the while daydreaming, or ‘rehearsing’ as
he himself would put it, Nigel mentally acted out in
readiness for his upcoming audition for the part of the
corpse in a new adaptation of Wallender. He was deep in
thought, exploring amongst other things, the need to
underplay the part in order not to upstage the
hopelessly unqualified male lead. He paid little or no
attention to Euphemia’s seemingly random choosing of
food items on display as they both meandered up and down
the aisles.
He eventually
woke up at the checkout.
Meanwhile,
only Doris the checkout operator had noticed that the
obnoxious lady ahead of Nigel and Euphemia had forgotten
to pack her purchase of that week’s special offer: A
banded-pack of M&S Tarte Exotica. Her BOGOF, a
Buy-One-Get-One-Free offer of upmarket jam-confections
for just £3-99, lay abandoned on the packing-tray.
Nigel,
‘taking five’ from his mental rehearsals, dutifully
unloaded their trolley onto the check-out belt. He
carefully arranged the purchases like-with-like in order
to curry favour with Doris and yet meet Euphemia’s
strict criteria for logical combinations of items in the
shopping bags. He winked at Doris as he made his way
past the till, to assume his customary position as
supervised packer of the purchases. He picked up the
BOGOF, and it being one of those days, he assumed that
Euphemia had taken a decision to make a rare break with
her strict dietary regimen by way of a personal treat,
after which she would no doubt spend three hours in the
GYM to burn off every extra calorie in attempting to
stay within her normal daily calorific intake.
Thankfully, this temporary separation would now give him
an opportunity to practice the audition-dialogue
‘out-loud’ without the usual interference from her
second-hand experience of matters theatrical….
Meanwhile
Euphemia, in a rare moment of concern for her husband’s
mental wellbeing, and realising that she had perhaps
been unnecessarily hard on Nigel since early morning,
assumed that he felt he deserved a special treat and had
chosen a Tarte Exotica BOGOF to console himself, and so
she decided to ignore the purchase.. Doris quickly
scanned the rest of the shopping, and given the bad
behaviour of the previous customer who had already paid
for the item, she decided to take into account Nigel’s
arranging of the pre-scanned goods, added to her expert
assessment of their economic circumstances, and decided
to allow Nigel to pack the BOGOF unchallenged into his
green-bag. She did not bother to alert Jack, the
security guard standing nearby….
On arrival
back at their apartment, Nigel meticulously checked
every item against their M&S receipt. He found to his
horror that the BOGOF was not listed, meaning that they
had stolen the Tarte Exotica BOGOF from M&S…
Being one of
those days, he decided not to antagonise Euphemia by
referring to the inadvertent theft. With his long
experience of crime-movie auditions, he realised he
needed a cover-story so he announced to Euphemia that
the Tarts Exotica were past sell-by date and he would
take them back to M&S immediately.
Now, even
occasional shoppers will be aware that a shop’s
surveillance systems and procedures are all designed to
prevent theft, the unauthorised removal of goods from
the store. There is also an implied assumption on the
part of shopkeepers that all customers are potential
thieves so that any break with a shopper’s behavioural
‘norm’ causes suspicion. Furthermore, as anyone familiar
with shop-keeping will know, there is simply no way that
shops, even M&S, can cater for a customer attempting to
return a BOGOF that had been paid for, and was not
missing from stock…
Upon his
return to the store, Nigel’s problem was further
compounded by the fact that Doris was by then off-duty,
so he was left attempting to explain the impossible to a
checkout lady that had little or no interest in matters
outside her job-role..
Nigel then
decided to slip the BOGOF into his jacket (a movement
picked up by at least four security cameras) and adopted
an over-casual gait as he made his way back down the
aisle towards the Tarte Exotica section, mentally
reprising his audition for the Harrison Ford role in a
possible remake of The Fugitive. His unusual gait sans
basket immediately aroused the suspicions of Jack the
security guard, who followed him down the aisle. At the
Tarte Exotica section Nigel realised to his horror that
the BOGOF promotion had sold out that afternoon and as a
result, there was no designated space available to place
his BOGOF pack. Meanwhile, Jack was certain that Nigel
had put a pack inside his jacket, but remembered that
the task of apprehending and processing shoplifters
would be at a cost of at least 30 minutes of valuable
evening leisure. Because he was just about to check off
for the day, Jack allowed Nigel to leave the store
unchallenged, merely noting his appearance, and
arranging for hard copy printouts from the security
camera to be passed to staff in order to pick him up on
the inevitable return visit of this hardened shoplifter…
On reaching
home, Nigel took out his audition-planning kit
consisting of books about auditions, Movie Year-books,
bus and train timetables, a copy of the local A to Z, a
large diary and an A3 drawing pad to accommodate his
various mind-maps. He titled his new project J&E,
standing for J&E Hall, a name he had noticed on an
air-conditioning unit in M&S, and which had given him
the germ of an idea for gaining access to the store
after hours…. In time this project name proved to be an
unfortunate choice, in that it was later taken to refer
to Jack & Euphemia at the trial.
The project,
besides achieving the objective of returning the BOGOF
to M&S, and thus removing any potential challenge to his
integrity, would allow Nigel to not only incorporate his
considerable skills as a master of disguises in
auditioning for the Alec Guinness’ eight roles in a TV
remake of Kind Hearts and Coronets, but would at the
same time provide plausible answers for Euphemia’s
inevitable questions regarding his latest
pre-occupations…
Working
backwards from his desired output of successful
replacement of the BOGOF in the M&S supply-chain system,
he soon realised that he needed much more information on
day-to-day operations at his M&S store, rather like his
auditions for three roles in the latest low-budget
remake of Ocean’s Fifteen. This would mean making at
least one visit per week over an 8-week period to the
store, quite apart from his regular Friday shopping
trips with Euphemia. He would stagger the timings of the
store visits in order to observe shopper and staff
behaviour at different times of the day. This he
believed would enable him to optimise opportunities to
appear like a normal shopper and also avoid suspicion.
However, as
it happened, Euphemia’s suspicions were in fact aroused
very early in the project by the intensity of Nigel’s’
preparations for a hitherto unannounced upcoming
audition, a break with his normal habit of obsessing
about a possible part as soon as it made The Stage
magazine…
To minimise
the chances of being recognised, Nigel decided to don a
different disguise on each trip, allowing him to draw
upon the experience gleaned from his auditioning for
four key roles in the remake of The Great Escape, a
couple of years previously.
He also
decided to conduct a number of night-time visits,
observing late evening and early morning deliveries to
the store from the safety of his car, carefully parked
out of sightline of the M&S security cameras, but
unfortunately perfectly placed for recording by the
security cameras at the nearby betting-shop. Another
night-time surveillance session was conducted from the
shadowy doorway of a nearby store, where Nigel was
dressed for the part of Harry Lime in The Third Man.
Unfortunately he stepped back into the street just as a
car passed with full head-lights switched on, and his
enigmatic in-character smirk was captured perfectly on
the Boots security camera across the street.
Meanwhile,
Euphemia began to follow Nigel on his field trips to
M&S, staying well out of sight and buying a pair of
knickers on each trip to minimise any possible
suspicions on the part of the store staff.
She soon
noticed that Jack, a not-unattractive young security
guard, always appeared to hover near her husband as
Nigel sneaked around the store, making secret notes on
store layout, measuring floor area, alternative routes
around the store, disguised as and ‘acting’ like a
normal shopper, heaven forbid..
On the second
visit, Euphemia decided to remain behind when Nigel
finally left the store. She approached Jack, announced
her relationship with Nigel and explained her concerns
about his behaviour. Jack, fresh from a new
training-course on leading-edge security, and thinking
Euphemia was part of a team planning a major
store-heist, decided to humour her.
She began to
make a point of texting Jack with cryptic messages to
the effect that Nigel had just left the flat on his
latest store trip and would be away for at least an
hour. This allowed Jack time to ensure that all security
cameras were fully focused on Nigel’s latest visit.
Euphemia also made a habit of paying random visits to
the store to discuss brief progress-reports with Jack
and remembering to pick up a new pair of knickers on
each occasion, charging each purchase to the family
credit-card. She even arranged to meet Jack at the
nearby Theatre Café or the Café Nero in the station for
a latte and a double-expresso when a more detailed
discussion was required.
On her
regular Friday shopping trips with Nigel, Euphemia would
inevitably throw her eyes up to heaven as they neared
Jack in acknowledgement of Nigel’s latest disguise, on
their way though the checkout. Nigel, studiously
avoiding any eye-contact with Jack, missed each flicker
of eye-dialogue between the security-guard and Euphemia.
However,
these signals did not go unnoticed by the store staff,
especially Doris at Checkout 4, who later became a key
witness in the trial.
Finally,
Nigel was ready for action.
He took the
precaution of staying up all night rehearsing, to allay
any possible suspicions of Euphemia arising from a 0500
alarm call. He dressed quietly in a mix of clothing
midway between store staff and delivery man so that at a
casual glance he would pass for a member of either team.
Here he was able to rely heavily on his experience
auditioning for parts in several WW11 re-makes, making
his uniform from scraps of cloth found around the flat.
In searching for suitable materials, he came across
Euphemia’s over-abundant knicker-drawer, but decided
that wearing silk underwear would add an unnecessary
degree of theatricality to his disguise, and left a
perfect set of finger-prints on the drawer-handle.
He arrived at
the rear entrance to the store at 0600, just as a
delivery truck reached the unloading bay. His researches
had revealed that the shifts for both store and delivery
teams changed on this, the final Thursday of the month,
making it the best time for him to merge with the teams,
each thinking he was part of the other group.
When the
truck departed, Nigel knew he would have eight minutes
available before the next delivery, and also be alone in
the store-room. He quickly climbed onto a mixed pallet
of tinned goods and reached the air-conditioning
trap-door in the ceiling, only to find it locked. He was
grateful that he had practiced this move at home,
placing several boxes in a pile, pretending to examine
the lights in the ceiling of the dining room, to allay
his wife’s suspicions. He had always wanted the security
of a personal knife, ideally a real version of the fake
flick-knife he managed to acquire for his audition for a
bit-part in a re-make of The Lavender Hill Mob. However,
he had to settle for a more politically correct
20-function Swiss Army knife, which he now carried at
all times, rehearsing for a possible role as a DIY
expert in a new TV sit-com, promised for the New Year.
The knife’s cross-head screw-driver now came in useful
in undoing the lock of the air-conditioning trap-door
and allowed him access to the ducting.
He closed the
trap-door behind him and settled down to await
store-closing time, twelve hours later. Luckily he had
anticipated this enforced confinement in cramped
conditions. As he had done in his audition for the part
in the aborted TV re-make of The Wooden Horse, he
conducted his specially adapted Canadian Air-force
exercises in the narrow confines of the air-conditioning
duct, his multi-layered clothing warding off possible
frost-bite caused by the ultra-low temperature,
industrial strength air-conditioning…
As soon as
the day-staff had left the store he inched along, not
realising that the tips of the securing screws were
taking small samples of thread from his clothing and
sometimes scraping his skin, leaving reasonably good
samples of DNA-rich residue behind.
Above the
Biscuit fixture, he unscrewed a 4ft by 2ft panel, which
hinged down. It was beginning to get unbearably hot,
because the air-conditioning had been switched off at
closing time. He used the large knife-blade to cut extra
holes in his Balaclava, in order to make it easier to
breathe. He then fitted two pulleys at one end of the
opening, around which he looped a pair of wires that
snapped onto his shoulder-harness. This was a leftover
from the wire harness he made up for his abortive
audition for the Tom Cruise role in Mission Impossible.
With his feet firmly griping the rear edge of the access
panel, the wires allowed him to lower his front-half to
a point where he could reach the top of the shelving
fixture. He placed the Bogof on the top shelf, where it
appeared like an unaudited ‘left-over’ from the recent
promotion. He was also able to retrieve his knife which
had earlier slipped from his grasp and stuck upright in
a packet of cornflakes… Meanwhile, the sweat from his
exertions had dripped onto the packets of Porridge Oats,
thereby adding to the DNA record of his store-visit.
As he was
busy cleaning off the pools of perspiration, he failed
to notice Jack the security-guard creeping down the
breakfast aisle. Suddenly Jack lunged at him. Nigel
startled and frightened by the sudden move, lost his
grip and started flailing about, hanging from one wire
and waving his knife with the other hand, a reprise of
his audition for the role of the mad-knifeman in The
Vicar of Dibley. In the process, he accidently severed
Jack’s jugular…
He tried to
clean it up but the blood went everywhere. It was far
more than he expected and in fact rather like the
corridors of blood in The Shining. He tidied up as much
as possible and then climbed back into the
air-conditioning ducting to reach the store-room. There
he packed his kit in a holdall bag, donned his normal
clothes and in his panic opened the emergency door,
thereby setting off the alarm.
He hurried to
the bridge where he dropped his bag into the water,
noting that, as planned, the high tide began to sweep
the bag down river, and hopefully out to sea.
In the
darkness, and in his eagerness to rush home, Nigel
failed to see the bag being gently beached on the bank,
in full view of any passer-by, especially the police as
they made their way over the bridge at dawn on their way
from the new crime scene at M&S.
Of course the
trial was an absolute travesty of justice, but not
without dramatic appeal. Relying upon a mountain of
circumstantial evidence, the prosecution built up an
unchallengeable case against Nigel.
The
prosecution were able to draw upon security camera
footage, instancing each of Nigel’s store-visits, even
picking him up in his parked observation car during his
monitoring of the store delivery process, courtesy of
the betting shop and Boots’ videos.
A selection
of M&S staff including Doris at Checkout 4, five
shelf-fillers and six security colleagues were called as
eye-witnesses to corroborate the prosecution’s case that
as a result of discovering his wife’s ‘affair’ with Jack
the security guard, evidenced by their many whispered
exchanges at various parts of the store, even accidental
observations of them sharing a coffee at Café Nero and
the Theatre Café, Euphemia’s documented purchases of
Knickers on at least 15 occasions, and her repeated
texting to Jack that Nigel had left he flat ‘for at
least an hour’, by implication allowing them time for a
home-visit. It was gradually made obvious that Nigel
having validated the ‘affair’ via the mobile-phone and
family credit-card statements, had stalked Jack and
eventually carried out a premeditated act of revenge, an
open-and-shut case of murder.
During
cross-examination, Nigel was given many opportunities to
act out various scenarios, digging himself deeper into a
hole in the process. The verdict was a foregone
conclusion that even Nigel could not fault, with the
death penalty providing a suitably dramatic grand finale
in the final act.
In jail
awaiting execution-day and by then nick-named BOGOF-Nigel
by his new captive audience, the prisoner was mulling
over the possibility of auditioning for the lead role in
a remake of The Shawshank Redemption, drawing upon his
growing experience of the prison system, when he was
visited in his cell by the prison-library orderly. The
old lag could not resist pulling Nigel’s leg yet again,
this time offering not one but two library books at one
time, a BOGOF?
Realising at
that moment that as he is going to hang for murder, and
deciding that two-crimes-for-one punishment would make
little difference in his case, Nigel finally flipped.
“Right Matey,
I’ll give you a BOGOF” murmured Nigel, reprising his
unappreciated audition for the Hannibal Lecter role in
Silence of the Lambs, and allowed his new ‘shiv’, his
home-made prison-knife, to slide from under his sleeve
and into his palm..
Date article published: January 2010
