UK Retail - Coming Back
Towards Normal?
By
Brian Moore, Global
Retail Consultant and CEO
of
EMR-NAMNEWS
With
UK multiples currently achieving ROCE levels of
approximately 10.5% to 13%, it might be felt that this
level of performance was simply a reflection of
extraordinary business pressures arising from the global
financial crisis, apparently affecting all four
multiples ‘equally’…
However,
this would be acceptable were it not for the fact that
Walmart, the elephant in the global room, were not
achieving an ROCE of 19.2%, and have been doing so every
year since they opened their first store in 1961.
During
the current financial crisis, bankers have in theory set
new standards in business returns because of the low
levels of interest they give on deposits whilst charging
high levels of interest on loans to those businesses too
big to refuse…
In
effect, the banks are providing a classic illustration
of a process of privatising gains and socialising
losses, in other words any profits are credited to the
banks whilst losses are shared with the taxpayer.
Whilst the savvy consumer will eventually vote with
their feet on this issue, NAMs will probably be more
concerned with optimising the profitability of the
supplier-retailer relationship in the current
environment.
Essentially, ROCE drives a company’s share price, and
investors use current rates of interest as a reference
point. However, the current low levels of interest are
commercially ‘artificial’ in that these rates will
eventually revert to ‘normal’ as more pressure is put on
the banking business model. Meanwhile, the current ROCE
levels of UK multiples will continue to be ‘tolerated’
by investors until such time as the Walmart differential
becomes impossible to ignore. At that point the
investors will sell the shares of UK multiples, driving
the price down, thereby making it more expensive for
them to borrow money and acquire other retailers, whilst
suppliers will demand earlier payment and will be more
selective in their choice of ‘invest’ trade partners.
Meanwhile, the ‘coincidence’ of changes of senior
management and corporate structures in each of the
multiples provides an ideal opportunity for the CEOs to
make a difference by adopting strategies of achieving
ROCE levels comparable with Walmart globally.
In
practice this means reducing working capital by taking
longer to pay, and increasing rotation of capital i.e.
stock. However, at 40-45 days, credit periods are
stretched to the limit politically, making it virtually
impossible to take the 30+ extra days that would make an
impact on the bottom line. Incidentally, some retailers
are negotiating extra credit from suppliers by offering
access to preferential bank borrowing against their
invoices. This is essentially invoice-factoring,
meaning that the face value of the invoice is discounted
by an amount that covers the banks’ cost. However,
financially astute NAMs are capable of evaluating this
‘concession’ in negotiation…(see
KamBlog)
The
other obvious routes to improved ROCE are via reductions
in cost prices and the raising of selling prices.
However, as all multiples are operating to approximate
gross margins of 25% (buying at 75 and selling at 100)
and suppliers are operating at the limits of
cost-cutting moves, any additional cost-price pressure
from retailers would jeopardise availability, whilst
raising shelf prices in tandem would obviously be in
breach of competition legislation. This leaves two
routes to improved ROCE available to retailers: internal
cost-cutting and better asset utilisation
(space-management).
With
Sainsbury’s and Asda producing net margins (3%) before
tax of approximately half that of Tesco and Morrisons
there has to be increasing pressure to cut costs
significantly to avoid takeover in the case of
Sainsbury’s, and a sell-off/buyout in the case of Asda.
In practice, in these circumstances, Qatari could
complete their acquisition of Sainsbury’s for
approximately £5.5bn, and Walmart would acknowledge the
virtual impossibility of scaling up Asda in the face of
a combination of UK planning and competition
legislation. Their probable exit route would be via a
(China/Russia) sovereign wealth funded buyout, releasing
capital for Walmart development in India/China.
Meanwhile, Tesco and Morrisons, having reached their Net
Profit limits, need to focus upon increasing their asset
utilisation, especially in the case of new stores and
development land. This means optimising store traffic
by a combination of tailored ranges and improved space
productivity.
Thus all
four multiples now have individual needs that are
related and overlapping in terms of their responsiveness
to tailored proposals from their suppliers. However,
such proposals will have more impact if they are
directly linked to each retailer’s real financial
agenda, the return to normal levels of ROCE, fast…
Helping
the Retailer to Improve ROCE…see
NamNews
September
2010
Date article published: September 2010