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 KamLibrary Retailer/Sector Analysis

Heard it through the grapevine?
TABLE WINE - CONSUMERS’ OPINIONS
JUNE 2004
by Richard Henry

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Objectives:

The objective of this project was to gain a feel for current consumer purchasing behaviour with regards table wine.  We were interested in understanding normal locations for purchasing wine from, how often they buy, how much they pay and which countries of origin for wine are normally top of their list.

As well as the above we uncorked the natural v synthetic v screw top closure debate as well as looking at celebrities members of the public would and wouldn’t like to share their bottle of wine with.

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For further details contact:
Richard Henry
Telephone: +44 (0)1924 492452
Mobile: +44 (0)781 276 9931
E-mail: henryhenners@aol.com

Date article published: 18/08/2004

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