Brief Summary

The Pan-European Pricing Question
by Nick Ryan

December 2002

In recent years, international retailers have become locked in negotiation with manufacturers of international brands over the differences in pricing and terms that exist across Europe.

It’s All In The Timing
Harris International Marketing (HIM)
 

December 2002

Musgrave, Co-op and Tesco made their moves on Budgens, Alldays and T&S as a three-year decline in C-Store usage turned around, says Harris International Marketing in the VITAL* and CTP* programmes.

Is Your Business Taking Account Of The Weather?
by Topline Data Limited
 

November 2002

Weather is the single biggest external factor that affects consumer demand and therefore sales.

Ten Things A KAM Really Needs To Know About Customers
by Terry Kendrick, Information Now Ltd; and Julian Blackmore, Wilson Lee & Ptnrs.
 

October 2002

Everyone knows that knowledge is power, especially in business. Having the right information can give real competitive advantage....

Tesco Clubcard New Product Launch Monitor
by Nadine Hatten, Consultant, ACNielsen

September 2002

The Tesco Clubcard New Product Launch monitor is an exciting new development designed to assist you in evaluating the launch of your new products

Using Panels To Understand The Consumer
by Ken Greenberg, Vice President, Marketing, ACNielsen Homescan, US.
 

July 2002

This overview of how consumer panel information can be used in a marketing plan is intended to help you use panel data to the fullest potential. 

EDLP Or Promotions
by Jolyon Roe, Consultant, ACNielsen Consulting Group
 

May 2002

This paper shows that EDLP is not perhaps what it purports to be and certainly not in the eyes of the consumer- a question of perception rather than reality.

Snacking – What does the future hold?
by Jack Roberts - Business Development Manager, &

Neil Macfarlane - Homescan Consultant

 May 2002

Snacking or Convenience is one of the recent marketing “buzz” words.  Every company is looking at their portfolio and trying to understand if their brands are already part of the snack market or what new packaging techniques they can use to position their brands as Snacking.

Japanese Market Update
by Maria Elustondo, Namnews

March 2002

It is estimated that the Japanese grocery retail market is worth US$539bn (€634.11bn).  The retail infrastructure is diverse and static, with supermarkets and superstores the largest segment, accounting for around 38% of the market. 

Asda Case Study
by TNS Superpanel

June 2001

A detailed study of UK retailer Asda in recent years and the impact of the Wal-Mart takeover.
 

Too Close for Comfort?
by Brian Moore, NAMNEWS
 

August 2001

How the news that Boots and Sainsbury’s intend to combine forces as a viable challenge to Tesco and Asda sets several interesting precedents for suppliers....

Aldi Insights In Germany
by Carmel Crimmins, Reuters
 

March 2001

Insights into the success of Aldi in Germany.

Global Scale - Is it Important?
by Dave McCarthy

June 2000

A look into how global scale is emerging as a powerful competitive weapon and how successful retailers are working with successful manufacturers to grow profitable market share.

Aldi in Australia
by Geoff Cutler, The Professional Assignments Group
 

March 2000

Facts and strategy on German discounter Aldi, and the impact of its entry into Australia.

Going Global In The Asia-Pacific Region?
by Adam Horler, Commercial Director, L'Oréal Asia

February 2000

A look into how global retailers have fared after entering Asia and what lessons have been learned.


 

Plan Global, Win Local
by John Millen, VP, Customer Business Development, P&G

2000

P&G’s philosophy of getting the benefits of being a global company but never forgetting the importance of winning locally in every market where the company does business.