EMR-NAMNEWS Risk Analysis Tool

Essentially a facility to add value to our NAMNEWS bulletins.

Basic premise is that at the beginning of a year the supplier forecasts sales by channel and customer, based upon available knowledge on potential by customer/channel, given current categories/brands/products. The advent of ‘news’ on market, customer base, competition etc. can make it necessary to revise the extent of those ‘potential’ demand levels, upwards or downwards. EMR-NAMNEWS have therefore designed a risk/opportunity tool to enable NAMNEWS readers to quickly assess the degree of change required caused by a ‘News’ development.

1. Paste the relevant news headline at the top of the Risk/Opportunity form.

2. Assumptions of the analysis can be added in the free text box before starting.

3. Optional Items: The free-text box on the right should be used to store all relevant points/factors affecting the main Issue. These can then be used as a basis for generating the top ten things that could go right or wrong, affecting the User's Customer. These can be cut & pasted into the main matrix.

4. The user then lists all the things that could go wrong/right, as a result of this news item.

5. A drop-down menu can be triggered in each cell, giving reminders of what could be considered, i.e.

Change/effect on:
Consumer
This customer
Other customers
Channel
Customer rationalisation
Prices/terms/revenue
Sales
Production
Logistics
Marketing
Brand
Category
NAM/KAM role
Others…

Note: additional variables can be typed into the free text boxes provided.

6. User then assesses the impact on the suppliers business and enters H, M, or L, indicating whether that impact is high, medium or low.

7. User then assesses the chance of occurrence and enters H, M, or L indicating whether the chance is high, medium or low.

8. Wherever a risk/opportunity scores HH, MH, or HM, the user outlines a contingency plan/action to minimise risk or exploit opportunity, as appropriate.

9. On completion of the analysis a free text box available to summarise conclusions and action points.

10. Print completed analysis.