Tesco’s Fresh & Easy Neighborhood Market chain has said its fresh produce sales have grown by over 11% since January, after the introduction of a new 98-cent range called ‘Produce Pack. The company noted, “This sharp increase in sales shows people are continuing to look for ways to stretch their budgets while seeking out quality items. Our customers told us finding high-quality produce at affordable prices was challenging. We are making changes so our customers have even more options on their weekly shopping trips”.
The 98-cent Produce Pack range is delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can always choose from six different fruits and vegetables that will rotate depending on seasonality and availability.
Namnews - Monday 9th February 2009
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