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UK: Marketing and product innovation help Cadbury milk chocolate demand

Last week's announcement from Cadbury that its UK and Ireland sales grew by 12% to £635m in the first half of 2009, with profits up 36%, is further evidence that the recession is not necessarily hard to swallow for food and grocery businesses.  Said Cadbury chief executive Todd Stitzer, "We made good progress in the first half in challenging trading conditions. Our growth in the UK is particularly strong, driven by consumers pulling back to buy affordable indulgences."

Hear more about the Cadbury success story and the learnings for other businesses direct from Todd Stitzer at the IGD Convention, alongside Sir Terry Leahy, Justin King, Marc Bolland and a host of other industry leaders...more »

NamNews - Tuesday 4th August 2009

 

UK: Marketing and product innovation help Cadbury milk chocolate demand


 

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