Boots has announced launched its new consumer health information website in partnership with US-based WebMD. The new co-branded Boots WebMD site at www.Boots.WebMD.com features 44 condition and healthy living centers, daily health and wellness news, interactive health tools, WebMD's symptom checker, specialised health search, health videos and interactive slide shows.

More than 70% of the UK population is online, and there are an estimated 20 million health-related searches every month in the UK. "There is a large opportunity in the UK with over 20% of the estimated $30bn of annual advertising expenditures in the UK spent online," said Wayne Gattinella, President and Chief Executive Officer, WebMD. "Sponsors will now be able to reach health-involved consumers in the UK in a highly engaging and targeted fashion."

"The new Boots WebMD health site is good for the consumer and good for healthcare in the UK," said Alex Gourlay, Chief Executive, Health & Beauty, Alliance Boots. "A more informed healthcare consumer leads to a more productive physician interaction."

Boots will launch a national marketing and consumer education effort to its customer base to promote the new site, through in-store marketing, in its health and beauty magazines, on its heavily trafficked e-commerce site and to its large base of loyalty card members.

NamNews - Monday 26th October 2009

 

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