Walkers Crisps has topped a league table of leading household brands, as voted for by British children. The poll by magazine PR Week includes McDonald’s and Coca-Cola in the top five, while lower down come Haribo, Maltesers, Jaffa Cakes, mobile phones and computer consoles.
The World Cancer Research Fund expressed concern at the unhealthy food on the list. A spokeswoman said: "This should be a wake-up call to examine commercial targeting of children."
Overall, 166 brands were assessed by 4,000 children aged seven to 15 for the Kids Brand Index, compiled for PR Week. Brands were assessed for awareness, how cool youngsters thought they were, and whether or not parents approved of them.
The Top 20 Brands were:
1. Walkers Crisps
2. The Simpsons
3. McDonald's
4. Coca-Cola
5. Nintendo Wii
6. YouTube
7. Maltesers
8. Haribo
9. Nintendo DS
10. Wii Sports
11. Game
12. Cadbury's Dairy Milk
13. Apple iPhone
14. Lego
15. Kellogg's Coco Pops
16. Kit Kat
17. Jaffa Cakes
18. iPod
19. CBBC
20. Nike
