PayPal has begun trials of a new QR code system in Singapore, by launching virtual outlets in around 15 subway stations across the island-nation. The trial currently offers Valentine’s Day gifts from eight retailers, which can be purchased by consumers by scanning the QR code on their smartphone.
PayPal said it selected Singapore for the trial as the subways have full wireless access, allowing consumers to go directly to the e-commerce site to buy their product. It also noted that smartphone penetration in Singapore is nearly 70%, offering considerable scope for demand. The company also insisted that QR codes offered a better alternative to rival NFC systems, as “no additional infrastructure is required for merchants, retailers and consumers.”
NamNews - Monday 13th February 2012