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UK: Unilever Unveils ‘Magnum Infinity’ Range

Unilever has unveiled a new range of ice cream under its ‘Magnum’ brand, which will be supported by the group’s largest ever ice cream marketing campaign in the UK. The ‘Magnum Infinity’ range will be positioned in the premium ice cream section and will be available in two flavours - Chocolate, and Chocolate & Caramel (RRP £2.99 for a pack of three). 

The range will go live in the retail sector from 24 March, and Unilever said it will spend £10m to launch the same. The integrated marketing campaign will include TV, radio, cinema and outdoor ads as well as a digital campaign.

Magnum Infinity Chocolate is available exclusively as In Home cases (ten multipacks), while the Chocolate & Caramel variant will be available for both In Home and Out of Home (20 single products; RRP £1.75).
 

NamNews - Monday 5th March 2012


UK: Unilever Unveils ‘Magnum Infinity’ Range

 


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