The direct-selling market in India is expected to more than double in revenue terms by 2015, as more consumers begin to spend.
According to estimates by the Indian Direct Selling Association, sales of companies such as Amway, Avon and Tupperware (amongst others) are expected to grow to Rs.108.4bn (€1.6bn) by March 2015, up from an estimated Rs.52.3bn in the year ending March 2011. The reported added that the size of the market could surge further to Rs.216.9bn (€3.1bn) by March 2020 “if the same momentum can be maintained in the longer term”.
The report noted that the total distributor base of the direct selling business in India amounted to 3.9 million people for last year. IDSA's member list includes 18 global and Indian companies.
NamNews - Wednesday 9th May 2012