Tangerine Confectionery, through a new licensing venture with ice cream maker Fredericks Dairies, has launched the Sherbet Dib Dab brand as an ice lolly. The product, which will be available as six pack lollies, are exclusively available at Asda currently.
The product (available in £1 price marked packs) features a strawberry iced core covered in a shell of lemon sherbet, and aims to appeal to the retro sweet’s fans, as well as bringing in an audience of younger consumers.
Tangerine noted: “Barratt is the number one brand in kid’s singles confectionery and the Sherbet Dib Dab is undoubtedly one of the best loved, most iconic products within the range as the number one kids single in grocery (value sales). While Dib Dab’s appeal is well established amongst the retro audience, we hope the new format will help us reach new audiences and increase brand awareness even further.”
NamNews - Thursday 21st June 2012