Kellogg’s is set to give away a new cereal bowl as part of its tie up with the UK’s Dairy Council to encourage children to drink more milk at breakfast. The ‘Tip & Sip’ bowls, which feature a built-in straw, will be promoted through 25 million packs of Kellogg’s cereal over the coming months.
The Dairy Council noted: “Milk provides children with a lot of essential nutrients – but they will only get these nutrients if they actually drink the milk and don’t leave it sitting at the bottom of the cereal bowl. The partnership with Kellogg’s is a great opportunity to encourage children and young people to eat breakfast and drink more milk.”
The bowls will be available in four designs - Coco the Monkey, Tony the Tiger, Cornelius the Cockerel and Mini Max.
NamNews - Friday 6th July 2012