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Sainsbury’s is expecting to see a rise in demand for ‘manapés’ – heartier
canapés that offer more man-sized portions. Driven by the recent Queen’s Jubilee
and upcoming Olympics, the supermarket chain said that shoppers are celebrating
all things British with a surge in demand for canapés inspired by traditional
dishes such as mini pies, burgers and fish and chips increase in popularity.
With men buying more manapés this year than ever before and more often than
women, the demand for more substantial party food is growing. Sainsbury’s Nectar
data shows that 26,000 more men have discovered the manapé this year, with the
majority of under 35s buying into the trend.
Following strong sales of men's favourites last Christmas, such as Taste the
Difference Mini Pies and Taste the Difference Mini Aberdeen Angus Burgers,
Sainsbury's will be offering a broader mix of more substantial party foods,
including Mini Beef Wellingtons and Mini Pork & Sweet Chilli Chunky Sausages
later this year.
Ahead of the festive season though, Sainsbury's customers will be stocking up on
to celebrate the coming sporting occasions. The group said that Manapés, such as
pork pies, scotch eggs and mini sausage rolls are twice as likely to appeal to
sports fans than anyone else and those hosting parties are now three times more
likely to be buying manapés for their party guests than previously.
Alex Cole, Sainsbury's Director of Corporate Affairs, said: "We've seen an
increase in demand for heartier, more traditional types of food in canapé form
and with the convenience of simple cooking, these are easy for men to prepare as
well as enjoy. And in the year for all things British, it's no surprise to see
that traditional British dishes are being replicated in mini mouthful-sized
portions.
"This summer we have plenty of options for those looking for something a bit
more substantial for their party guests, but we'll always do the more usual,
lighters canapés such as salmon blinis for the more party-pickers."
NamNews - Friday 27th July 2012
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