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UK: Magners Shakes Up Cider Category With Berry Drink

Magners has launched a new berry-flavoured cider drink, making it the first fruit-flavoured cider within its core range. The new ‘Magners Berry’ is a mix of strawberries, blackcurrants and raspberries blended with Magners pear cider.

Magners said the new product is “a very exciting addition to the range for us that taps into the growth of flavoured cider. We have specifically developed Magners Berry for consumers looking to experience the natural flavour of orchard berries whilst still enjoying the refreshing taste of Magners.”

Magners Berry is available in single bottle and six pack skus.

NamNews - Friday 3rd August 2012


UK: Magners Shakes Up Cider Category With Berry Drink

 

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