Pringles has launched a new ‘disco speaker’ promotion aimed at helping convenience retailers “shake” up their sales this summer. The promo offers shoppers a LED colour flashing speaker with every two cans of Pringles purchased. The speakers work by connecting to a smart phone and flash different colours to the sound of the music beats.
The offer will feature on special promotional cans (RRP £2.49/ 190g) from June 2013. The flavours included in the promotion are Sour Cream and Onion, Original, Salt and Vinegar and Texas Barbeque.
The Kellogg-owned brand will spend £1m on a media campaign to support the promotion. This will include an advert, mass sampling at V Festival, digital activity as well as a new TV partnership with MTV where there is a host of free VIP passes to the Benicassim Festival up for grabs.
Pringles noted: “We know shoppers love these speakers and we are confident retailers can really bring this promotion to life and create some fantastic displays in store. It presents a fantastic sales opportunity for them and will be incremental to the category.”