Food brand Hunger Breaks has launched a new on-pack promo along with Twentieth Century Fox to mark the release of Hugh Jackman-starrer ‘The Wolverine’.
The promo will run on over 700,000 packs of Hunger Breaks Hot Pots and canned bean meals, and offers consumers the chance to win a samurai experience in Tokyo. The experience includes a demonstration of Japanese sword fighting and the opportunity to try on authentic Samurai armour, as well as five nights accommodation, a bullet train excursion to Mount Fuji and Lake Ashi, as well as dinner for two at a ninja restaurant.
The competition follows a successful partnership with Twentieth Century Fox earlier this year for a promotion to support the latest Die Hard film. Hunger Breaks noted: “The Wolverine will be a big hit this summer and it was the perfect partnership for us to reach our target audience with an exciting competition for consumers. Twentieth Century Fox is throwing its weight behind the film and it’s great for us to be involved, offering an impressive prize in conjunction with the launch.”