Iceland Has Further To Go To Bring Customers In From The Cold

    As the challenger discount supermarkets continue to expand their market share, more established rivals are reacting in differing ways in their attempts to recoup lost ground. Iceland, the supermarket known for its inexpensive frozen produce, has been trying to reposition

    The full content of this article is restricted to NamNews Subscribers. If you are an existing user, please log in below. Forgotten your password? Any problems logging in, contact us

    Existing Users Log In
     Remember Me