AUSTRALIA: Woolworths Uses Data To Build Amazon-Proof Fence

Woolworths Ltd is using its once-troubled loyalty scheme to fortify the supermarket business and try to build an Amazon-proof fence around its customers.

Read the full article on the Sydney Morning Herald website

NAM Implications:
  • Amazon have arrived an an enviable point where they can afford to indulge their imagination…
  • With the added bonus of some ideas working.
  • While the opposition play catchup.