CHINA: What China Is Getting Right In Ecommerce And What The West Can Learn

With a huge population, robust economy and growing culture of consumerism, it’s no wonder that ecommerce is booming in China. The nascent ecommerce market in that country stands at $376bn, exceeding the US market’s $322bn – and it’s growing at twice the pace of the US market.

Read the full article on The Drum website

NAM Implications:
  • A great summary of the Amazon vs. Alibaba approach that will help you refine your online strategy.