INDIA: Amazon’s Strategy – Focus On Every Geography To Become “Everything For Everyone’’

Amazon said it would continue to focus on every geographic segment of India’s online retail market just days after homegrown rival Flipkart earmarked the country’s vast rural hinterland and smaller cities as its future growth markets.

Read the full article on the Economic Times website

NAM Implications:
  • Or to coin a phrase: ‘supply anything that can be legally sold to anyone, anywhere, any time in whatever way the shopper wants to buy…’