US: Amazon To Open More Bricks And Mortar Stores

Jeff Bezos, Amazon’s chief executive, has confirmed that his company will open more brick and mortar retail stores.

Amazon opened a physical shop in Seattle, which carries around 5,000 books and also sells Amazon devices, in November last year. It is reported to be working on its second store located near San Diego.

Read the full article on The Independent website

NAM Implication:
  • Best to keep in mind Amazon’s emerging formula for B&M stores: use online insights to determine the 5,000 SKU’s that will deliver 80% of the sales achieved by B&M rivals selling 25,000 SKUs, in outlets that are no larger than 1/5 the space of the competition…
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