Walmart is reportedly set to acquire yet another online retailer, with its target this time said to be men’s fashion e-tailer Bonobos.
According to a report by Recode, which cited unnamed sources, Walmart is in advanced talks to acquire Bonobos. The report said the two sides have agreed on a price, which some reports said was close to $300m.
Bonobos generates around $150m in revenue, and the deal (if confirmed) would be the fourth acquisition of a non-grocery online retailer by Walmart in less than 10 months.
- Think Walmart buying its way online, scooping up consumers, innovation, and scale.
- Providing they can evolve a seamless platform that can accommodate anything that can be legally sold to consumers, wherever, whenever and however they wish to buy…
- In fact, just like Amazon…who got there first.