Shoppers are set to save hundreds of dollars a week as supermarket giants Woolworths and Coles slash the price of big ticket products in half, in an effort to keep up with rival Aldi.
Read the full article on the Daily Mail website
- Where at: Shows what has to happen when a duopoly is really threatened by the discounters
- Where headed: Time to ask if UK mults are doing enough price-cut wise?
- How it affects you? Branded suppliers everywhere have to find a way of working with hard discounters
- Action: Check your brand portfolio for ‘safe’ SKUs – possibly in previous generation livery/packaging that could provide a means of entry